A white-label trading platform that proprietary trading firms run under their own brand

Proprietary trading firms want a platform that looks and feels like their own: their brand, their rules, their customers. Building that from scratch is slow and expensive for each firm.

TradeTech's answer is a white-label platform. The business challenge is that every new firm adds another live deployment that has to be launched quickly, kept consistent with the product, and operated without one client's activity affecting another's.

We work as an engineering partner on the platform, across product features and the operational foundation that lets it scale to many clients.

• Build and maintain the features trading firms and their customers use every day
• Keep each client's deployment independent, so one firm's activity never affects another
• Make launching a new branded deployment a repeatable, low-risk process
• Roll out product changes safely across every deployment
• Operate the platform across multiple regions, with monitoring and incident response

The platform now runs more than 100 live client deployments across six cloud regions, all from one product. New firms are launched through a standard process rather than a one-off project, and improvements reach every client through managed releases.

For TradeTech, that means growth in the number of firms served without a matching growth in operational effort.

If your business runs a platform for many customers, partners or brands, the same problems apply: launching each one quickly, keeping them isolated and consistent, and operating all of them without the team growing at the same rate. That is the work we do on our business platforms and fintech and trading engagements.